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 First Ever Online Money Awards Winners Are Announced


The UK public have spoken and Holiston Media is very pleased to announce the winners in its inaugural Online Money Awards, in conjunction with The Armchair Trader.


With a raft of business nominations from across the sector, it was up to the UK’s private investors to cast their votes to decide who came out on top in these brand-new awards, which champion service, innovation, low-cost access to the markets, ease of investing and educational programs in the online money sector.


“There was a high calibre of entrants for these awards and we received over 7,000 votes from private investors who choose the winners across the 19 categories,” explains Mike Boydell, director of Holiston Media. “These new awards give businesses the opportunity to benchmark their success against their peers, impress potential new clients, whilst boosting existing client comfort and loyalty.”


The winners are:


Best Advisory Service - St. James's Place

Best CFD Provider - CMC Markets

Best Customer Service - IG

Best ETF Provider - WisdomTree

Best Execution-Only Broker - AJ Bell Youinvest

Best Forex Provider - FxPro

Best Forex Trading Platform - XM

Best Fund Group - abrdn

Best Investment Trust Group - Liontrust

Best SIPP Provider - Vanguard Asset Management

Best Spread Betting Provider - IG

Best Stockbroker - Halifax Share Dealing Limited

Best Stocks and Shares ISA Provider - Barclays Smart Investor

Best Trading Platform - City Index

Best Trading Tools - INFINOX

Best Wealth Investment Platform - interactive investor

Main Market Company of the Year - AstraZeneca PLC

AIM Market Company of the Year - Next Fifteen Communications Group PLC

Growth Business of the Year - Seplat Energy PLC


The Online Money Awards are organised in conjunction with The Armchair Trader, a highly experienced team of writers. The Armchair Trader now attracts more than 50,000 unique visitors per month. Comments founder, Michael Morton, “The Online Money Awards align with our values perfectly. As a news service we always endeavour to promote the best companies available to active investors and traders. Having a creditable recognition system such as The Online Money Awards to help us do this gives us a vehicle to put The Armchair Trader brand to. Congratulations to all of this year’s winners.”               


About The Armchair Trader - our official awards partner

Established in 2011 to provide market intelligence to private investors and traders, The Armchair Trader are a highly experienced team of writers, each with minimum 20-year track records in the market.  The Armchair Trader now attracts more than 50,000 unique visitors per month, with over 534,000 unique visitors over a 12-month period to September 2021.

With the site having expanded to cover multiple asset classes, as well as offer a proprietary database of ISA products, 60% of the readership are self-directed private investors based in the UK.

Syndicated to, Master Investor and other outlets – including Google and Apple News, The Armchair Trader is a trusted and respected source of information for thousands of UK and overseas investors and traders.

Their mission is simple; To educate and inspire private investors. With greater access to the financial markets than ever before, we’d like to see everyone use the markets to grow their wealth and gain long term financial independence.


3rd May to 16th May 2022


The self-nomination period for the 2022 awards is now closed.

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18th May to 31st May 2022

The  public voting period for the 2022 awards is now closed.


1st July 2022


The winners of the 2022 awards were officially announced.


Best Advisory Service

Best CFD Provider

Best Customer Service

Best ETF Provider

Best Execution-Only Broker

Best Forex Provider

Best Forex Trading Platform

Best Fund Group

Best Investment Trust Group

Best SIPP Provider

Best Spread Betting Provider

Best Stockbroker

Best Stocks and Shares ISA Provider

Best Trading Platform

Best Trading Tools

Best Wealth Investment Platform

Main Market Company of the Year

AIM Market Company of the Year

Growth Business of the Year


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IG is a world-leading provider of online trading *1. Founded in 1974 as the first company of our kind, we now serve 313,000 traders and investors worldwide. Trade over 18,000+ markets with spread bets and CFDs or invest in thousands of global shares and ETFs. We offer our clients unrivalled 24/7 trading on our award-winning platform and apps *2. You can find out why so many traders around the world choose us at


Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.


*1 Based on revenue excluding FX (published financial statements, October 2021). Best overall personal wealth provider as awarded at the Online Personal Wealth Awards, 2020.

*2 Best trading platform as awarded at the ADVFN International Financial Awards 2021 and Professional Trader Awards 2019. Best trading app as awarded at the ADVFN International Financial Awards 2021.

Online Money Awards 2022 Winners Comments


"Thank you very much to all the investors that voted for AJ Bell Youinvest to win the Best Execution-Only Broker Award, we are delighted to have won. 

We strive to make investing as easy as possible, to continually make sure our products and services are among the best available and to do so without investors having to pay through the nose for the privilege. 

AJ Bell is one of the UK’s largest online investment platforms. We are one of the financially strongest investment platforms and currently have £74.1 billion in assets under administration for 418,000 customers.

We’ve succeeded by staying true to our beliefs, by understanding your needs as a DIY investor and by providing award-winning accounts, backed up with excellent service at a low cost."

Roland Spencer, Head of Corporate Development

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“Smart Investor is designed for both experienced and novice investors wanting to manage their own investments. There are thousands of investment options to choose from, and for those wanting support with their decisions we have the Barclays Funds List, which helps narrows down the search. We also offer five Ready-made Investment funds that are managed by Barclays in-house investment experts and popular with those new to investing or who are short on time.

Investors who trade shares benefit from Barclays Price Improver – 94% of trades placed in 2021 got a better price than the quoted price on the London Stock Exchange, with the average customer return improved by £17 per deal. We are thrilled that our customers recognise the benefits of investing with Smart Investor and voted us Best Stocks & Shares ISA Provider. “


Susie Miller, Marketing Director


‘’FxPro is very proud to have been honoured as the Best Forex Provider by the Online Money Awards.  We are always aiming to provide the best possible trading conditions, and this year, we drastically lowered our spreads across FX majors and minors, among other instruments, making our FX offering even more competitive. This recognition motivates us to continue our development and expand on our offering even further in the near future.

This addition to our trophy cabinet takes our total to more than 95 industry awards since we began operations over 16 years ago. We would like to express our thanks to all those who voted for us!’’

Despina Iapona, PR and Online Reputation Manager

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“Clients are at the core of what we do at IG, so we’re honoured to be recognised by the Online Money Awards as an industry leader in this area. This award is a testament to the efforts of our hard-working teams who despite the many challenges in recent times have continued to step up to the plate and provide a best in-class service. I very proud of what they’ve achieved and look forward to continuing to serve our clients with such success into the future.”


Louis Bridger, Head of UK

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“IG are delighted to have been awarded the Best Spread Betting Provider award. As a world leading provider of online trading and investments that has been operating since 1974, we pride ourselves on having invented spread betting – allowing our clients the opportunity to go long or short on over 18,000 markets. This award reflects the hard work and pride demonstrated by our 2,000+ employees, all of whom are dedicated to providing a first-class customer experience.” 


Louis Bridger, Head of UK

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"We are delighted to have been chosen by investors as the Best Investment Trust Group as part the 2022 Online Money Awards. 


We take seriously our responsibility as guardians of our clients’ assets and never forget that we are looking after other people’s savings. Liontrust seeks to provide positive outcomes for our investors to help them to achieve financial goals. Therefore, it is very pleasing to be recognised by investors for the excellence of our investment teams and the performance they have generated over the long term.


While fund performance is generally seen by investors as the key measure of receiving a positive outcome, Liontrust seeks to provide value well beyond this, including service and clear and regular communications.


We thank investors for their confidence in Liontrust managing their investments and for voting for us. "


Simon Hildrey, Chief Marketing Officer


"We’re delighted to have been voted as ‘Best Advisory Service’ at the 2022 Online Money Awards. We believe that the more informed you are, the more prepared you are – and we support clients to make informed choices about managing their wealth.


St. James’s Place is a community of Partners who are among the best financial advisers in the industry. We choose and train our Partners very carefully, because they’re the ones who guide and support clients in achieving their financial goals throughout their life. They have a depth of knowledge that comes with experience, and we’re proud to support clients safely through personal events, as well as the rise and fall of global markets.


Being voted as the winner of this award recognises the importance we place on client relationships – which lies at the heart of our business. We would like to thank everyone who has voted for us.“


John Cook, Campaigns Manager


"To be recognised as the Best ETF Provider’ at the inaugural Online Money Awards, is a testament to our approach and commitment to clients. The award showcases WisdomTree’s strengths as an exchange-traded fund (ETF) and exchange-traded product (ETP) issuer. At the heart of WisdomTree’s business, and success, is a differentiated product range which leverages our heritage of innovation. This innovation can be seen throughout our product range, from our commodities and thematic UCITS range through to our short and leveraged and crypto basket exposures. We continue to focus on building the best investment solutions, and delivering red-carpet treatment, for our clients."


Alexis Marinof, Head of Europe

Awards Sponsorship Enquiries


Archie Humphries


Tel: +44 (0) 7597 166709


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